Being the unique style of music that hip hop is, generally speaking, its hard to find another genre that puts out as much free music on a regular basis. Somehow mix tapes have found a way to not only be the rise of artists, but also the fall of them at the same time. However you may see it, or better yet, how the artists may see it, certainly changes the strategy of being a successful artist. My mindset on being a rapper, with multiple views of course, follows: "watch out for the mix tape coming soon, with the album coming at the end of the year." This strategy, if you notice the marketing, can definitely help. Giving your fans a sample or a gift for being patient and waiting, or just being nice and saying thank you are reasonable explanations for this strategy. Building hype for yourself is not a bad thing to do, unless of course, your expectations aren't met. But whose expectations? The fans of course!
The second strategy is much more simple, less work involved and usually is the strategy used by the biggest artists in the game, or the ones who have nothing to prove to you, if you needed to be blunt about it. Nonetheless, still an effective strategy if you've proven yourself, an example of a statement here: "look out for the album coming at the end of the year." That's all it is. Simple, effective, a very easy way to make your fans mad of course, but if it's worth the wait, it's worth the wait. Only the biggest superstars can resort to this strategy successfully. The likes of Eminem, Lil Wayne, Drake, Kanye, Jay-Z and Nas are really the only immediate rappers that come to mind when you think of rappers having no reason to release a mix tape. In a sense, they have nothing to prove, and putting out free music can only hurt their reputation as an artist, or what they stand for.
I mention artists who do and do not do mix tapes because they are almost two completely different types of artists. The ones who sell records don't normally touch the free music idea, and the ones who do mix tapes normally either just do them for fun, or build up excitement around an important project. With albums it's always been known as a completely different story, every artist has their own approach to recording and song selection. An album will most likely have a theme or a story backing it up, while a mix tape will just be a collection of random songs recorded with no specific goal or theme. But, as things stand today, many people view no single song worth being paid for when you can download any album, let alone any song you want from an album.
So why is it music listeners today are so picky? I believe it is because we have the choice to be. We very easily and almost unnoticeably take our favorite artists' music for granted, and get bored much quicker and easier than we should. The attention span of today's class of fans is much smaller because of the easy access to any and all music. With downloading, although it seems harmless to the average fan, it can hurt an artist heavily. Money is made when they sell their music; albums, singles, no matter what it may be, hard copy or digital. Our getting free music is a blessing to us, yes, but does not define being a true music fan. Buying an album you get a story, with real artists you're buying a piece of their life or how they felt at a time, you're buying someone's feelings that lie inside their head. You're buying someone's ideas, someone's pain brought into light. Does this sound like something you'd give away for free? We'll end this discussion with Eminem venting his frustrations with these people.
(*Disclaimer: I do not own this video, nor do I own the rights to it*)
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