50 Cent On Keeping An Aura About Yourself As An Artist

Recently (September 26th), 50 Cent was interviewed on Hot 97's Ebro In The Morning with Ebro Darden and Peter Rosenberg, and he dropped some jewels about today's artists, as well as being an artist back in his prime, and before that. Another interesting example was used on keeping an aura about yourself as an artist, and being able to "add to your legacy" in the proper manner; that example was Lil Kim.


(*I do not own this video, or the rights to it*)

"Don't think they just go home and they're not doing it anymore. They're doing it and just not releasing it as much because they want to make sure it's an appropriate presentation to the public."  -  50 Cent On Lil Kim's lack of new music

Bravo. Encore. No really... SAY IT FOR THE FOLKS IN THE BACK. 50's history as an artist on the top is well documented, and I mean VERY well documented (lawsuits, fights, jumping other artists, Twitter beef, etc.), but do you ever think that any move or public noise that 50 is making is not in lieu of some promotion for a new album/business venture?  Okay yeah 50 definitely does just like to be the bully for fun a lot, but he makes very valid points on the aura surrounding certain artists and what the people expect from them.

50 also spoke on Jay Z's critically acclaimed 4:44 album, and why it may not have connected to today's core hip hop audience (22:44 mark); "I thought it was too smart. Look... it's (the album) in my car right now. I still like the records. (But) What Jay was doing on the records, there's more maturity in the actual music. He can take that out. Because it's youth culture; hip hop is youth driven. Traditionally, it would have been a quality piece of work, what it is right now for the audience, the kids that are now actively in the culture and decide what's hot and what's not; y'all see how that went quiet quick?  It had the best marketing campaign."

50 Cent, as old as he may seem (42 years old)... knows what's hot and what's not in hip hop. He knows what's going to hit and what's going to miss the intended target in terms of fan interaction, streams, sales, etc. Jay's 4:44 has been argued as the legend's best album (with HIS catalog, that's a landmark achievement), but with the current climate and culture in "meme rap", "mumble rap" or whatever you choose to call it; 4:44 is not turning people up at the clubs or the parties, because it simply does not hit the hot audience at this time. That's not to takeaway from the significance and the quality of the record, but the people decide what works and what doesn't... and though the people decided 4:44 wasn't going to work, that doesn't mean that it didn't.

The gap between Magna Carta Holy Grail and 4:44 was a long one as well; 4 years. At least for today's standards, that's a very long time without releasing a project. 50 was discussing Lil Kim earlier; do you know when her last full length project came out?  2016, and though it was only last year, it's a far cry from releasing an album every month as some artists today do. 50 Cent's last album released over 3 years ago, 2014. All of these veterans in the game have many things in common in how they move and how they calculate each move, but the biggest thing they have in common?  A plan. Which, regardless of what you may think from observing today's hot artists, takes time.              











 

Why Snow Tha Product Is the Best Femcee

It seems like whenever a girl is on the come up in rap, they're never taken seriously at first, if ever. Few chicks in rap today get the attention they deserve (at least because of their music). For whatever reason that may be, this particular femcee (yeah, that's a twist on the phrase "female emcee", do you like it?  I read it somewhere and I'm using it from now on) could be the one to change that. Her name is Snow Tha Product, and if you don't know who she is, you're about to. I had been introduced to her briefly (one feature verse) before, but the Latina femcee definitely earned my attention.

So obviously if you tuned into the BET Awards, and you're like me, the only reason you really watched was because of the cyphers. Of course it's depressing knowing no cypher will measure up to the 2011 edition featuring the monstrous Shady 2.0 cypher, I watch every year just to see if anyone worthy of watching is participating. This year was certainly another disappointment, but there's always that 1 or couple of verses that you hear and you're left wondering:  just how in the hell have I not heard of this artist before?  Well, now knowing Logic is as underrated as it gets, the other verse that caught my attention was Snow's. This chick got on spitting ridiculous, keeping up with the best of the best, even had a point where she got off some Spanish bars!  After I saw this I knew she was the real deal and like a drug, I needed to have more.

And I certainly wasn't disappointed in what I'd found. A datpiff.com search came up with 3 mix tapes, and like the thorough researcher I think I am, I checked out all 3. Her first effort, Run Up Or Shut Up, was the typical first mix tape you'd hear from an artist on the come up. Iffy production, an over saturation of party tracks, and talks of haters and "shwag" (another new word, but one I like to think I've created, it's pretty much the parody of "swag" and the realization of how dumb the word "swag" really is). Her second mix tape, Good Nights & Bad Mornings, was exactly the potential I believed Snow could reach put into musical form. She comes with a more aggressive style, better production, a better quality in music including more topics and subject matter, and her competitive and confident attitude takes full swing. It's safe to say Snow found her voice on this project. Her third mix tape, Good Nights & Bad Mornings 2: The Hangover, is certainly a continuation of the great music she made on the first edition of the series, the only difference being the addition of some big name features including Ty Dolla $ign, Dizzy Wright, Trae The Truth, Cyhi The Prynce and Riff Raff.

So looking into her music, I was certainly impressed (and I'll be downloading some key tracks from those mix tapes, I'll admit). I cant say I had expectations going in, but if I did Snow has far exceeded them. She definitely made an impression on me with her mix tapes, but an impression being made on me in terms of lyricism, flow, and proving that you're a good rapper is a completely different story. You can make good music without being the "kill you on your own track" type of rapper. To me, this sort of thing shows true ability and the aspect of competitiveness that takes a rapper farther than their abilities alone, and if there was one track I needed to hear to have Snow prove her abilities to me, this would be it.

Ummm... alright. Ms. Tha Product, is it?  You have my full attention. Normally any one rapper (man or woman) being featured on a Crook song doesn't get my attention because, well, I know what Crooked I can do. He's Crooked I. What else need be said?  No other verse I've ever heard on the same song as Crooked I having a verse has come even close lyrically, but if I had to pick one, this one certainly takes the cake.

So who is Snow Tha Product?  If you asked me, I'd simply reply "the best female rapper you haven't heard of yet." The rest of the game has it's Nicki Minaj's, you have your Iggy Azalea's (and people will claim Iggy isn't hip-hop, though it's hard to argue at this point), you even have the proven greats like Queen Latifah, MC Lyte, Lil Kim, etc., but Snow is unlike anything you or I have heard before. To say it isn't hard for a female to come up in the music industry (especially rap) would be a straight up lie, but obviously for the ones that have made it, you give props to them because whether you like their music or not, they've earned that come up. Snow isn't quite there yet, the main reason being she has no studio album out yet, but I believe Snow is the next Nicki Minaj. No, scratch that. I believe Snow has potential to represent every woman in America with strength, dignity, and an unrivaled ability to spit with the best of them all, period. If you haven't seen it yet, check out Snow's cypher verse, spitting alongside Vic Mensa, Treach (Naughty By Nature), King Los and David Banner in the 2014 BET Awards below.

                                   (*I do not own any of these videos, or the rights to them*)