It's been an incredibly, unbearably, excruciatingly long 3 years (almost 3 years, trust me, I've been counting) since Kendrick's last full length studio album.
Good Kid Maad City was (and still is) a landmark in hip hop history and not only Kendrick's fans, but hip hop fans in general have been waiting for Kendrick's next move. How is Kendrick going to follow such a "classic" (I use quotations because the term "classic" is heavily overused and underappreciated)? What is Kendrick going to talk about on the new project? And how much does Dr. Dre have to do with the new project? All of these are questions that I can hopefully answer for you right now (besides Dr. Dre, who the fuck knows what he's doing).
Kendrick's newest single "The Blacker The Berry" is a statement. Period. Not only does this song have a message that unfortunately still has to be stressed today, but it couldn't have dropped at a better time. The Grammy's are widely known to be very white-biased and white music friendly (though Kendrick snagged 2 of them this past weekend) and Kendrick knows that. So allow me to explain the genius of Kendrick Lamar while (hopefully accurately) predicting the direction his still untitled next album will go. Oh, and in case you haven't heard it yet, check out "The Blacker The Berry" below.
(*I do not own this song or the rights to it*)
So... what did y'all think? It seems the main point Kendrick is looking to send home is that blacks and black music should be taken seriously. For too long black music has been shunned, shrugged off, and not given the props it deserves, and Kendrick is attacking this issue head on. But why now? Why put out this song shining a spotlight on white entertainment and everyone in/supporting it? Bingo; the Grammys. Even though Kanye attacked that already (if anyone chooses to listen to him), Kendrick is doing it the more effective way. Kendrick is putting it into his music and letting his voice be heard by allowing fans to be able to discuss what he says over a hard beat and some creepy, yet fitting vocals. I mean come on, its second nature for hip hop fans to discuss what these artists are REALLY saying over these records (*guiltily raises hand*). This right here... is Kendrick's socially conscious version of "Control."
To call Kendrick the new Tupac would be a stretch, but not because Tupac is too big of a comparison for Kendrick to handle. It's because Kendrick is attacking issues in his own way. Menacingly. Terrifyingly. Quietly. There's not a more effective way to do it. Make the music, draw the masses in, let them debate and *THINK* about what it means, then sit back and marvel at what you've done. This might be a bit of a black and white statement (not to be ironic), but Kendrick is silently making people smarter. And "i" love it.
