Rap Concepts YOU (The People) Love

Sitting and listening to your favorite album as an entire project can be a truly delightful experience and can almost feel rewarding. Sometimes you may even get rewarded by your favorite artist by them adding a hidden track (who doesn't love a secret track not listed on the album?). But one of the best things an artist can do is associate another character you can relate with (whether it be Randolph on Logic's mix tapes or Kenneth Kaniff from Connecticut, hopefully you don't relate to Kenneth so much). These concepts, or "personas", especially when carried on from project to project, are always awesome to hear and can almost bring you back to times when you thought your favorite artist was better (whether you like to admit it or not), and when times were much simpler.

Mr. Easy Wider - Wiz Khalifa mix tapes

The cool voiced DJ Mr. Easy Wider was always funny in Wiz Khalifa's mix tapes efforts, including such highly acclaimed tapes as Flight School, Kush & OJ, and more. Taking on the role of Wiz Khalifa's very exclusive radio DJ, Easy Wider prepared you for the next track like nobody else could, and the end of Wiz's track "Never Ever" was a fine example of just that.


Eminem - Ken Kaniff from Connecticut

 This is an easy one, especially for Eminem fans. Ken Kaniff made his first appearance in a skit on Slim Shady LP of the same name, and on your first listen of any skit, you normally skip right over it and move on (that is, if you're looking to get to the music), but the first couple of seconds of this skit definitely draws your attention more than the average one. The creepy voiced crazy fan (though he has Eminem's phone number so he's probably a close friend) goes on to call Eminem and the rest is history. This is certainly not the last you hear of Ken Kaniff though, as you can hear him take over the end of the song "Wicked Ways" off of Eminem's Marshall Mathers LP 2.

B.o.B - DC Young Fly (No Genre 2 mix tape)

Another rather hilarious run of skits that occurred more than once were the DC Young Fly skits on B.o.B's No Genre 2 mix tape. B.o.B is always thinking outside of the box and is as creative a mind as hip hop gets, and he even showed a bit of his funny side on these skits featuring DC Young Fly (still not entirely sure who he is or why he is somewhat famous other than this, guess I'll be doing some more digging soon, probably not though). Who knows how these skits came about, but could we see more of DC Young Fly and B.o.B collaborating in the future?  I guess we'll have to wait to find out.

Any/Every skit on Kendrick's Good Kid Maad City

                               (*I do not own any of these videos, songs, or the rights to them*)

Good Kid Maad City doesn't so much fit the realm of concepts I was going for creating this article, but you have to marvel at the creativity and the picture that Kendrick paints with not just the ending song skits, but Kendrick's story telling throughout the album even more than that. You could almost compare Good Kid Maad City to B.I.G.'s Ready To Die in that sense, the comparisons in each actually resonate more than you even know. Each and every single song tells a story and leads into the next chapter almost effortlessly. Kendrick was quoted in an interview with Stephen Colbert (the very last Colbert episode ever, you can find the interview online anywhere) as saying "I don't like to call myself a rapper, I'd rather call myself a writer because I am telling stories in my music."  It's certainly hard to argue with Kendrick in that sense, he just may be the best story telling rapper in the game right now, and with To Pimp A Butterfly killing the game right now, it's certainly hard to argue that any one artist can come up with a concept as good as Kendrick.

Concepts in albums/mix tapes occur way more often than music fans can even say they notice, and when you do notice it's almost like you're finally noticing the story that comes along with the music. Some artists are better at keeping the scheme going than others, but when you hear each artist do it their way it's almost like you're getting a piece of them along with the music. This is why I believe albums remain to be much more sacred and coveted than random free drops or leaks; you're not getting a random free song out of context, you're getting an entire body of work, basically the much more pleasing, less reading, audio version of a good book. Keep reading (sonically) my friends, and enjoy the story.