(*No, I did not make this amazing cover, and I wish I could shout out the artist*)
I'm going to be completely and utterly 100% honest, lately (always) I haven't been feeling like anyone understands my views on hip hop. Not too many people go THIS in depth with hip hop, or anything having to do with it. Not many people can do what I do, not many people even want to do what I do, but I do it because at the end of the day, there are unanswered questions that need to be asked (plus I fuckin love what I do, so why else would I do it?). I digress; Views is clearly taking over anything and everything hip hop, the culture is in a threshold of it's throat by this kid turned man from Toronto, because no matter how much you call him soft, no matter how many memes are made of him to look ridiculous, at the end of the day, people STOP EVERYTHING THEY'RE DOING to see the newest thing Drake has put out. That's just the fact of the matter. If you grew up in the blogging internet hip hop era (and even if you didn't, which is a point that will be made later), you understand the magnitude of Drake's career; what it has been, what it is, and what it will be. (*Note, I have not listened to Views minus the Future assisted "Grammy", so my opinions are solely expressed given the current state of Drake's career and based off of what people are saying about Views)
If you tune in to Joe Budden's I'll Name This Podcast Later podcast series and you've listened to the latest episode, then you'll understand the points I'm about to make. Joe and I share a lot of the same views on hip hop; while we aren't as tight as you'd believe (he rarely answers my tweets), I've always respected the real and the "that's my opinion and if you don't like it then fuck off" attitude that Joe gives, because who would have ever guessed that pushing the agenda would be so frowned upon nowadays? Let's throw it back to 2009, because hindsight is a beautiful thing.
And with that, here comes Drake; the freshest thing to hit (and the biggest thing to hit the web possibly ever, a point could be made that the "blogging hip hop era" was started with Drake, and look what it's turned into now, with artists starting their careers off of this method) since Will Smith. Drake's level of shwag (I'm still on a mission to kill "swag", since people like conforming so much) was unprecedented. At this point in time, we had seen nobody in hip hop like Drake; he was a new kind of cool, a voice in hip hop that made everything he said sound like the new "wave", he was like that really cool guy in high school that everybody liked and everybody wanted to be like. Drake had such an influence on this generation of teens and high school kids that if he said he threw Subway sandwiches at homeless people for fun and called it "Subway-ing" in one of his songs, then you'd have seen a spike in Subway's sales right around the time this song had dropped (probably that same day, knowing this generation).
Joe Budden in his latest podcast, episode 64 of his I'll Name This Podcast Later series; "Drake, Cole, Kendrick... those 3 move the needle. Those 3 transcend music. Those are 3 people that my grandparents, my parents, and my child would ask me about. That's a unique set."
Look at the change in what matters now. What matters in hip hop is not where it was 10 years ago when 50 Cent was moving records with G-Unit and Eminem along his side, though they all did their own thing. That era has ended. Like most good things, it had to come to an end sometime. But this ending spelled a new beginning for hip hop and the newer, (hopefully) "hungry" artists wanting to eat. It's 2016 and Drake has still remained relevant to hip hop, which is amazing considering his career, dating all the way back to 2009 when Drake dropped his now classic (debatable to those who look at what it did, but not debatable to many others) So Far Gone mix tape back in 2009. To many, this shows his work ethic and his drive to be the best, and there should be a major asterisk when looking at the details of this era (aptly named the "microwave era") based on how fast things are born and how much faster they die out.
The memes have become a part of Drake's career, it's sad to think that when people look back at what an illustrious career Drake has had, that they're also going to be thinking about the ruthless memes that have been made about Drake and how much of a running joke he has become, although he has now become part of the joke and running with it only shows his maturity... for the most part. After projects like If You're Reading This, It's Too Late and What A Time To Be Alive dropped, it seemed like part of Drake had been lost. The bad came with the good, (which it always does), but the bad seemed to have shifted Drake's focus dramatically. There's probably only so many times you can get on the internet and see someone you don't even know posting and laughing at a meme that jokes about how soft you supposedly are, which turns you into this heartless, seemingly emotionless robot that is so stoic that it makes you feel like you wouldn't even cry if your mother died (which is... yeah, still pretty bad. Have you ever heard the saying, "I'd rather feel pain than nothing at all"?).
(*I do not own these videos, pictures, podcasts, or the rights to them*)
You're probably waiting for a point to what I'm saying, and if you're still reading, then it's not too late. I'm proud of you for sticking with it so far. The attitude has changed in hip hop. What has made it so great up to now is that there were always artists that pushed the agenda. While there were artists that were amazing at what they did well, there were always the artists that pushed the agenda to make hip hop competitive, and force the other artists to make a calculated move as to what they would do next. When you think of hip hops leaders, right now, everyone pales in comparison to what Drake does. Every move he makes is put under a microscope, and every album and song he does is studied by fans who believe that they work for NASA and that they can use these "skills" to diagnose Drake's newest record, and determine whether or not he has a classic album (based on Twitter's reactions of Views, he still doesn't). I'm going to be a hypocrite here because I have to make a judgment call on my "Views" of Drake; I believe that Drake has lost himself. Drake is too easily distracted by the wave of what everyone else is doing (and ultimately let people get to him with their judgments), and has forgotten about his status in hip hop and where he stands. Drake has stayed true to himself through all of the bullshit, all of the waves, and all of the memes, and the craziest part of it all; he used to be relatable. Drake is a giant, and as a giant, you're supposed to set the precedent for what hip hop should sound like, and though Drake did this early on in his career, it seems he's too far gone to be able to recognize what he's doing. So if I'm making this an open letter to Drake, not just as a hip hop writer, but as a fan who cares about his direction, and his place in this game we call hip hop, then I'll say this; Drake, we miss the old you. I hope we tempt you.
Check out the podcast that sent me off into this thought piece spiral below, Joe Budden's I'll Name This Podcast Later, episode 64.
https://soundcloud.com/joebuddenpodcast/ill-name-this-podcast-later-episode-64
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