As I sat back and watched in awe at Eminem's scolding onslaught of Trump in his 2017 BET Hip Hop Awards cypher, I couldn't help but wonder what had brought him this far in such a storied, yet battered, bruised and beaten down career from fans, Stan's, and hip hop critics alike. The criticism for rape, assault, murder and every hot button issue dating back to Columbine that he's touched upon has been rightfully voiced, yet for some reason the idea of free speech still being a "thing" never seemed to cross the minds of MTV, VH1, or anybody covering Em for the sake of getting a news story out. No shade of course (though the forecast is looking rather Shady for the coming months), but all in all, the idea of Eminem ever "maturing" (whether it be in his mindset or in his content) never seemed to be a topic that people would ever touch upon or care enough about... it's sort of like a Family Guy or a South Park; people just started shrugging him off and chalking it up to "oh that's just who he is." But the line in the sand might have been drawn, and I'm not talking about the line Eminem addresses in his freestyle; is Eminem bringing us more mature content on his upcoming, yet to be titled album?
With Em's much talked about (and in most people's opinion, probably TOO MUCH) BET freestyle dropping, there wasn't really any sort of speculation as to what Em was going to address in terms of topics or subject matter, but since it's arrival, people can't stop talking about it. In fact, to say that the freestyle was unexpected is an understatement. Em's track record in terms of political topics and hot button issues dates back to 2004 on his 5th studio album, Encore, on a track aimed entirely at then president Bush titled "Mosh", but that seemed to be the last of his political voice (minus a few Obama mentions in songs and cyphers that didn't hold any weight minus some ammo for a bar/rhyme). Knowing the meticulousness of a rapper of Em's stature, there really aren't many who plan out as carefully as Em; album releases given, even albums RELEASED without a care, music videos given with no sort of warning or preparation for, and tours merely tweeted/posted out with no sort of presentation or show; Em is the furthest thing from this type of rapper. Em is unleashing a full on, Battlefield sort of presentation for an album that people, whether they want to or not... SHOULD be paying very close attention to. And if you don't believe me... give a listen to what some (one) of hip hop's veterans (not to mention, somewhat of a Shady insider) thinks about Em's new "marketing strategy."
(*I do not own these videos, or the rights to them*)
And if that doesn't convince you (as if the next bit of information is going to sell it), check out my Google Plus post from earlier this year, dating back to July 6th!
Well that settles it! No, obviously I'm just kidding, but Joe's speculation did (in my opinion) bring a bit of validity to my statement from July. With Eminem's history of having used his platform to make political statements (though few and far in between), I do believe that 2017 is the year that Shady gets people (who normally wouldn't) talking again about the current state of the world... it's only a shame that it took Donald Trump being president to do it (yikes). Em's inspiration usually and seemingly comes from other great hip hop albums and songs that have impacted the world in some way, but looking around at the current state of the world, it's hard not to think that Trump would have impacted his upcoming album in some way, especially considering the history the two have. Eminem growing a beard for the first time in his illustrious 18 years in the spotlight is just because... he got lazy shaving? Casual fans may think so, but knowledgeable Em fans know better. The return of the blond hair for the Marshall Mathers LP 2 promo run in 2013 wasn't because Em was going through a midlife crisis (or maybe it was, but his hair is back to black again, so you can't tell me shit otherwise). Be on the look out, and pay VERY close attention to Em's next moves (unless it's another Pink feature, as Joe spoke about in Everyday Struggle, because that's just for business).
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