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Saturday, September 6, 2014
5 (Or Maybe More) Producers You Should Know (If You Don't Already)
Producers really do not get the props they deserve and I can show you right now; think of your favorite hip hop song; whoever raps it, if there is anyone featured on it, or even if they put out a music video for this song. Now can you tell me who produced that song? If you can, then that's pretty damn cool, I salute you. You are one step closer to being a rap nerd like all the rest of us (whether you like it or not). But if you can't, haven't you ever wondered about a song you love enough to figure out who made that beat, who his/her mother is, his/her favorite cereal, and where he/she resides? Okay, maybe those last 3 details aren't something you absolutely HAVE to know, but producers affect your favorite artists and how their music sounds more than you know. Luckily I'm enough of a rap nerd for all of us to know a few pretty good producers that you definitely need to know, if you don't already.
Scoop Deville
This first guy caught my attention awhile back during Kendrick's Good Kid Maad City campaign, having produced an extra for that album; "The Recipe" featuring Dr. Dre. Without seeing the production credits, my first thought was "damn that's a Dre beat." All the familiar drum kicks, and a nice melody to compliment the beat. But of course this guy gained even more attention when the above monster dropped earlier this year.
No I.D.
Okay, if there's any song that can rightfully be called a "monster," this is the one to claim the title. When "Control" dropped nothing was the same (props to Kendrick for that line, you clever dog), truly. It created hype for almost EVERYBODY involved; all rappers mentioned by Kendrick, rappers not mentioned by Kendrick, etc. etc. But someone who didn't really get the shine they deserved (after all he did MAKE the beat) was No I.D. This guy is insane, he produced Nas' 2012 hit "Locomotive" (this song is as hip hop as it gets) off of his Life Is Good album, he will be on Jhene Aiko's upcoming Souled Out album, and most notably he will be executive producing Logic's upcoming debut album. His name is Dion (No I.D. backwards), which is also cool.
Boi-1da
If you don't know who Boi-1da is, then shame on you. This guys' beats KNOCK. Just about every single one of them you'll bob your head too, and he has quite the decorated resume. This list includes Eminem's "Not Afraid", Drake's "Headlines", "Best I Ever Had", "Miss Me" and "Over", and Nicki Minaj's "High School." His list of hits is a small one, but a pretty damn good one in the quality of those hits, although you don't see him producing for many others outside of Drake's camp due to the fact that he is signed to his "OVO Sound" label. What bigger song of his to include than "Forever" remix though?
SounWave
This song... this song needs no explanation. Personally my favorite hip hop song of all time at the moment. This song will remain my favorite song of all time indefinitely. Is it biased to put this song as the example to display SounWave's work? Maybe. But I can't listen to this song and be mad, sad, or any type of other emotion that isn't happy. My life's soundtrack aside, SounWave has quite a resume already, having produced not only this beautifully composed masterpiece, but also having done Kendrick's "Bitch Don't Kill My Vibe," "Maad City," and Schoolboy Q's "There He Go." SounWave is part of a team of super producers called Digi+Phonics that also includes producers Tae Beast, Dave Free, and Willie B. The more you know, right?
Cardiak
This guy might be a bit lesser known, but is just as great as anybody else if not better. Cardiak stole my attention by producing for Joe Budden on his A Loose Quarter mix tape back in 2012 on bangers like "Cut From A Different Cloth" and "All In My Head." Since then he has cemented his status as a big name in the producing game and has produced for Slaughterhouse many times, and he is also probably going to have a hand in Slaughterhouse's upcoming album (no release date yet given). And if that isn't enough, check out his "making of" video for Eminem's "Groundhog Day" beat off of Marshall Mathers LP 2.
That's only 5 of some of the best producers in the rap game right now. I could go all day if that's what you really want, I mean I am a hip hop nerd. If none of those satisfy your interests, try looking into Hit-Boy, Jahlil Beats, Canei Finch, Illmind, Araab Muzik, Harry Fraud, I.D. Labs, Big Jerm, Alex Da Kid, 40, KeY Wane, the list could go on. While you're looking up these beat beasts remember that they are responsible for just about half of any rap song you've enjoyed. If there isn't a beat, rap just comes down to A cappella free styling. Not to mention the fact that they really do make us bob our heads. A beat without a rap is still a beat, and a rap without a beat is still a rap, but when you break it down and start to see how the 2 come together, you appreciate great music that much more.
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